About

I am a seasoned digital product builder with a proven track record of creating high-quality apps, websites, knowledge products, and diverse digital content that deliver exceptional user experiences and drive meaningful business outcomes. With expertise spanning UI/UX design, web development, content creation, and business strategy, I craft solutions that bridge technical precision and strategic vision.

Driven by a passion for innovation, I am constantly learning, adapting to emerging trends, and leveraging the latest technologies to create products that exceed expectations. Whether spearheading independent projects or collaborating within teams, my focus remains on delivering impactful, user-centric solutions that stand out in the digital landscape.

Experience

Owner, designer and developer

Studio 108 Split, Croatia
January 2020 — Present

Studio 108 is a team of dedicated professionals with years of experience in the industry. We work exclusively with small and medium-sized businesses and we do so affordably. We aim to create custom digital solutions based on the current state of the market and a deep understanding of your business. And whatever your budget, we have the expertise to make it work for you.

Senior Business Developer

Appforce BV Maastricht, Limburg, Netherlands
May 2017 - February 2023 · 5 yrs 9 mos

Appsforce is a startup focused on bringing multiple digital tools into one integrated platform. My responsibilities included UI/UX design for web and mobile applications and front-end development across the platform.

During my time there, we worked on EU-funded IT projects across agriculture, energy, health and social sectors.

Operations Coordinator

AliHubba Maastricht, Limburg, Netherlands
March 2022 - February 2023 · 1 yr

AliHubba is a digital innovation hub from Maastricht, NL. DIH covers a range of services, from concept development and funding advice to product development and implementation. Currently active in agriculture, energy, health, and social sectors.

My responsibilities include business development of the DIH. Contacting other DIHs and businesses and looking for new opportunities on how we can cooperate. Other responsibilities include making sure AliHubba activities continue as usual with minimal downtime or interruption. Onboarding new members. Taking care of social media presence.

Web Designer, UI/UX Designer & Front-end Developer

Freelance
Jun 2008 - Jan 2021 · 12 yrs 8 mos

Working as a freelance web designer, UI/UX designer, front-end developer and online marketing expert. I am available for one-off projects, permanent positions and consulting services. I have experience in a great range of industries – tourism, catering, architecture, food production, retail, medicinal, associations, sports, car rental, industrial production, crafts etc.

Web Designer, UI/UX Designer & Front-end Developer

Mountain Services Fort Collins, Colorado Area
Nov 2016 - Mar 2018 · 1 yr 5 mos

Mountain Services is a one-stop digital agency from Fort Collins, Colorado. Our services include UI/UX design, web design, development, graphic design, and online marketing. The Headquarters of the company is in Fort Collins but we are backed by overseas teams of experts in all areas based in Croatia.

My responsibilities included UI/UX design, web design, front-end development, project management and as a liaison between clients in the USA and our overseas teams.

Consultant

Startup Helpers London, United Kingdom
Jul 2016 - Aug 2017 · 1 yr 2 mos

Startup Helpers was a group of experts supporting startups across design, development, business and legal needs. My role was to provide mentorship in UI/UX design, web development and online business.

I worked as a consultant helping startups shape and improve their digital products.

Senior UI/UX Designer

iBackPack™ Austin, TX, USA
Feb 2015 - Sep 2016 · 1 yr 8 mos

iBackPack™ was supposed to be a Next Generation backpack. Electronic powerhouse, a communications hub, and more so, storage for everything. The tool that was supposed to be completely revolutionary, in every sense of the word. The project was successfully funded through Indiegogo and Kickstarter landing on $720,910 and $76,694 on Kickstarter. Unfortunately, it never came to fruition.

My responsibilities included designing the mobile app with numerous features that were supposed to accompany the product, packaging of the gadgets that were included in the bundle and of the main product, designing assets for social media campaigns, organizing social media campaigns, developing of the product itself, writing content for the company blog and direct contact with suppliers.

Head of Design & Marketing

Codeten ltd London, United Kingdom
May 2011 - Nov 2013 · 2 yrs 7 mos

Codeten Ltd was a London-based mobile app development company. At the time, the company worked on BlackBerry versions of established applications.

My responsibilities included creating and overseeing visual design, leading teams producing mockups, wireframes and prototypes, and working closely with developers on implementation. I also contributed to client brand communication across social media.

During my time there, I worked as a UI/UX designer on dozens of projects, including work involving organisations and brands such as NHS, Mumsnet, Amnesia Club and TES.

Web Designer & Front-end Developer

Tolteam d.o.o. Trogir, Croatia
2005 - 2008 · 3 yrs

Tolteam is a web design, web development and online marketing agency with a strong focus on tourism and travel. My responsibilities included design, front-end development, online marketing, direct client communication and supervision of on-location photo shoots.

I also worked on larger tourism projects with booking systems and calendars and helped run a tourism portal for the city of Trogir, including daily communication with advertisers.

Designer & Front-end Developer

Tramot d.o.o. Zagreb, Croatia
2003 - 2005 · 2 yrs

Tramot d.o.o. was an IT company focused on web design, web development and hosting. I worked as part of a larger design and development team, with responsibilities spanning design, front-end development and client meetings.

Because the company handled a high volume of website projects, I designed and developed more than 100 websites during my time there.

Graphic & Web Designer

Kuća Stilin d.o.o. Zagreb, Croatia
2001 - 2003 · 2 yrs

Kuća Stilin d.o.o. produced denim products under the BlackBull brand, with design and marketing handled in-house. I worked as a graphic and web designer responsible for packaging and label design, the company website and marketing materials.

During my time there, I redesigned packaging and branding materials, organised product photography and designed the annual product catalogue.

University of Split — University Department of Professional Studies

2005 — 2009

Information Technology · Software Development
www.oss.unist.hr

Testimonials

Projects

Slenky

Slenky – Youth Opportunity Platform & Community

Led UI/UX design and front-end development for a digital platform connecting young people with life-changing opportunities across digital, sport, arts, and culture. Designed and built user-friendly interfaces that enabled users to discover and apply for tailored opportunities—known as “Shots”—including events, work experience, and educational pathways. Focused on creating a seamless, passion-driven search and application process with a simplified 140-word submission model. Contributed to increased user engagement and access to exclusive, skills-building content through intuitive design and responsive front-end architecture.

www.slenky.com

Animus

Animus – AI-Powered Agriculture Platform

Led UI/UX design and front-end development for Animus, an advanced agricultural platform using AI and big data to help farmers optimize crop yield and reduce costs. The system aggregates data from diverse sources—soil sensors, weather satellites, farm activity logs, and plant imaging—to provide real-time insights, warnings, and tailored advice. Designed intuitive interfaces for farmers to easily access complex analytics, monitor KPIs, and receive actionable recommendations via web and mobile applications. Contributed to the platform’s usability, data visualization, and accessibility, ensuring seamless interaction between users and a sophisticated AI engine. Supported future automation capabilities, including multi-functional agricultural robots for planting, fertilizing, and harvesting.

Smokvina

Smokvina – Bespoke Tourism & Leisure Platform

Designed and developed the front-end and UI/UX for Smokvina, a digital tourism service offering personalized travel experiences across accommodation, dining, activities, and local adventures. Focused on creating an elegant, user-centric interface that made it easy for users to discover and book unique holidays tailored to their preferences—whether traditional, modern, adventurous, or relaxing. Ensured a seamless and visually engaging experience across devices, supporting high user satisfaction and engagement. Played a key role in translating the brand’s vision of curated, memorable getaways into a fully functional and visually distinctive platform.

www.smokvina.hr

Horus Music

Horus Music – Unlimited Music Distribution Platform

Worked on the UI/UX and front-end development for Horus Music’s digital distribution platform, enabling independent artists to release music globally across 150+ streaming platforms for a flat annual fee. Designed intuitive user interfaces that simplified the upload, management, and royalty tracking process. Contributed to the development of artist-facing tools such as pre-save links and smart URLs, enhancing music promotion at no additional cost. Also supported the creation of promotional and marketing materials to communicate platform benefits, including full royalty ownership, monthly payouts, and dedicated customer support—helping position Horus Music as a competitive choice for independent artists worldwide.

horusmusic.global
TES Jobs

TES Jobs – Mobile App for iOS & Android

Led UI/UX design and front-end development for TES Jobs, a mobile application that helps educators quickly find teaching roles through the world’s leading school recruitment network. Designed intuitive, responsive interfaces optimized for both iOS and Android platforms, ensuring a smooth and engaging user experience. Managed a team of developers to deliver high-quality code and meet project deadlines, coordinating across design and engineering workflows. Contributed to the app’s success by streamlining job discovery, improving accessibility, and aligning the user experience with the needs of educators worldwide.

iBackPack

iBackPack – Smart Backpack with Built-in Power & Connectivity

Led front-end development and UI/UX design for the iBackPack’s accompanying mobile app, enabling users to monitor battery levels, manage WiFi connectivity, and interact with the backpack’s smart features. The iBackPack integrated multiple high-capacity batteries (20,000 mAh primary) and optional built-in WiFi to keep devices charged and connected on the move. In addition to product interface work, contributed to the creation of promotional and marketing materials for the crowdfunding campaign, ensuring clear communication of product features and value to a wide audience. Supported user engagement and product visibility through visually compelling content and user-friendly digital experiences.

iBackpack on Indiegogo

 

eLetter

eLetter – CRM & Proposal Writing Tool for B2B Sales

Designed the UI/UX for eLetter, a CRM and proposal generation platform developed by DayBreak to support high-volume B2B sales and marketing operations. The app integrated a proprietary database of millions of verified business decision-makers, enabling users to manage contacts, streamline outreach and generate personalised proposals at scale.

Focused on creating a clean, intuitive interface that simplified complex workflows and supported efficient sales processes across desktop and mobile environments.

Graphic Design

Contact